Apr 18, 2018
Starbucks race row: Howard Schultz 'ashamed' of cafe arrest
Howard Schultz's comments came after Starbucks announced it will close US stores on 29 May for company-wide "Racial bias training". Mr Schultz said that the two black men from Philadelphia might also be working with Starbucks in the future. Days after Starbucks apologised to the Philadelphia men, mobile phone footage emerged of an apparent race-related incident in a Starbucks store in California. In 2015 a Starbucks public relations campaign to encourage customers to discuss issues of race backfired, when the company's big roll-out was widely mocked. Launching the "Race Together" campaign, Starbucks had said it wanted to engage customers in a conversation about race amid protests about policing of African-American communities.
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