Jun 10, 2024

Apple boosts Siri with ChatGPT in AI overhaul

Apple is to boost its Siri voice assistant and operating systems with ChatGPT as it seeks to catch up in the AI race. It is part of a new personalised AI system - called "Apple Intelligence" - that aims to offer users a way to navigate Apple devices more easily. Apple has faced pressure to introduce new AI features to its products after the rapid rise of rivals who have adopted the technology. Ben Wood, chief analyst at CCS Insight, said that while Apple's new personal AI system "Should help placate nervous investors", its ChatGPT integration may reveal and create deeper problems for the firm. "Arguably this sees Apple admitting its limitations given ChatGPT will kick in at a point where Siri is no longer able to help a user," he told the BBC. Apple has been largely absent in the avalanche of AI products released by tech firms in recent months.

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