Mar 21, 2024

Apple becomes the latest tech giant under siege

Apple has a unique position as a tech brand, and is regarded with enormous affection by those who like it. "Apple is like a strange drug that you just can't quite get enough of," wrote Leander Kahney in his 2006 book The Cult of Mac.It is this "Strange drug" or "Magical experience", as Apple put it in a statement on Thursday, which is now under fire. This means all Apple products work seamlessly together, and every app, payment method and operating system update is vetted and approved by the tech giant. Apple employees applaud as customers enter a new store in Hanam, South Korea last year 2023.It was recently forced to open up to other app stores in Europe. "Every case against Apple portrays its users as consumers with no free will. I really struggle with that," remarked Carolina Milanesi from tech industry analysis firm, Creative Strategies.

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