Nov 18, 2023

X ad boycott gathers pace amid antisemitism storm

An advertising boycott of social media platform X is gathering pace amid a furore over antisemitism on the site formerly known as Twitter. It comes after a media watchdog flagged ads next to pro-Nazi posts on X. X, owned by Elon Musk, said it is dedicated to combatting antisemitism. Its chief executive Linda Yaccarino wrote in an earlier post on the site that the company has been "Extremely clear about our efforts to combat antisemitism and discrimination. There's no place for it anywhere in the world - it's ugly and wrong". The corporations' boycott follows an investigation by left-leaning watchdog Media Matters for America, which said it found ads bought by the companies next to posts including Hitler quotes, praise of Nazis and Holocaust denial. On Thursday, IBM became the first company to pull its advertising from the site, saying it was "Completely unacceptable" that its content appeared next to posts praising Adolf Hitler and Nazism.

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