Feb 9, 2021

Hyundai: The carmaker aiming to become a tech firm

Hyundai has been criticised in the past for lagging behind rivals in adopting emerging technologies but is fast catching up, sealing a string of alliances and investments with technology groups recently. Hyundai has been ramping up the electrification of its line-up of cars with a dedicated battery electric vehicle range called Ioniq. Electric vehicles, autonomous driving and even the potential for passenger drones are all possible projects for Hyundai and its sister company Kia. "We are receiving requests for co-operation in joint development of autonomous electric vehicles from various companies, but they are at an early stage and nothing has been decided," Hyundai said. "Hyundai Motor Group is exploring areas of potential collaboration with diverse business partners around the world including Samsung Group, but there is no specific initiative we can identify at this time," Hyundai spokeswoman Jin Cha told the BBC. "In line with this, we have our doors open to potential partners, particularly global companies which are global leaders in their respective domains."

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