Oct 13, 2020
iPhone 12: Apple makes jump to 5G
Apple has confirmed its iPhone 12 handsets will be its first to work on faster 5G networks. Some experts say the new features give Apple its best opportunity for growth since 2014, when it revamped its line-up with the iPhone 6. "Apple successfully launched the iPhone SE in April by introducing it at a lower price point without cannibalising sales of the iPhone 11 series," noted Marta Pinto from IDC. "There are customers out there who want a smaller, cheaper phone, so this is a proven formula that takes into account market trends." Apple typically unveils its new iPhones in September, but opted for a later date this year. "Apple is rarely the first to launch new technologies but waits for a technology to be mature enough to build new customer experiences on top of it," commented Thomas Husson from the research company Forrester.
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