Oct 24, 2018

Apple boss Tim Cook praises GDPR and wants tough US privacy law

Apple chief executive Tim Cook has demanded a tough new US data protection law, in an unusual speech in Europe. Referring to the misuse of "Deeply personal" data, he said it was being "Weaponised against us with military efficiency". The new law came into force in May. Mr Cook's speech was made in Brussels, at the International Conference of Data Protection and Privacy Commissioners. The Apple boss described in some detail what he called the "Data industrial complex", noting that billions of dollars were traded on the basis of people's likes and dislikes, which are only two of the data points tracked by tech firms and advertisers. Mr Cook went on to commend the EU's GDPR, which places stricter rules on how personal data is handled by businesses and organisations.

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