Sep 5, 2017
Apple Music festival cancelled after 10 years
The Apple Music festival, which brought stadium-sized acts like One Direction and Lady Gaga to London's Roundhouse, has been axed after 10 years. In recent years, the festival had been scaled back to 10 nights, with last year's line-up including The 1975, Britney Spears and Chance The Rapper. Apple has not explained why the festival has come to an end. It remains heavily involved with live music, recently sponsoring Drake's Summer Sixteen tour, and staging shows by Skepta, Arcade Fire and Lana Del Rey, some of which were streamed on its Apple Music app. The Apple Music festival started out as the iTunes festival, but was rebranded with the Apple Music badge after the company's streaming service launched in 2015.
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