Apr 26, 2021

Facebook v Apple: The ad tracking row heats up

Apple has little interest in its customers' data because it makes money from selling devices and in-app purchases, rather than from advertising. More recently, in what many saw as a thinly-veiled reference to Facebook, current chief executive Tim Cook said: "If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform." Its browser Safari already blocks third-party cookies by default, and last year Apple forced app providers in iOS to spell out in the App Store listings what data they collect. The average app includes six third-party trackers that are there solely to collect and share your online data, according to a report commissioned by Apple. Any one data broker is estimated to have data on up to 700 million consumers, according to research consultants Cracked Labs.

Read the full story

 Related companies

Make a complaint about Apple or Facebook by viewing their customer service contacts.