Aug 4, 2020

Audi drops 'insensitive' girl with banana ad

German carmaker Audi has apologised for an ad showing a little girl eating a banana in front of a high-performance car, which drew a torrent of criticism on Twitter. "We hear you and let's get this straight: We care for children," Audi tweeted in its apology. The full ad for the Audi RS 4 on the firm's website shows it being marketed as a family car - and that was apparently the context for the controversial Twitter ad featuring the little girl eating a banana. Jane Bradford tweeted under the Audi apology: "So, let your heart beat faster in every aspect? Picture of - child with banana in mouth and flash car- so wrong in EVERY aspect". Mark Kreuzer, an engineer and blogger, tweeted: "Hmm, well for me the message is: Audi RS4 = family car. Just as your own daughter makes your heart beat faster, so does the RS4. And both are of course cool."

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