Jul 19, 2017

Audi advert criticised in China for being sexist

Audi has been criticised for an advert in China, which thousands of internet users have branded sexist. An Audi spokesman told the South China Morning Post marketing in China was the responsibility of its local joint venture partner. Some are calling for a boycott of the German carmaker - which is recognised as one of the big three in China, along with Mercedes Benz and BMW. One user called it "a terrible ad!" with others branding it "Disgusting". "I will not buy an Audi in this lifetime," one user says, and another calls it "Disastrous marketing". It is just the latest commercial to cause a backlash in China.

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