May 27, 2017
Burger King ad angers real-life Belgian royal family
Belgium's royal family says it has contacted the fast food chain Burger King over an ad that invites people to choose between the country's King Philippe and the company's mascot. A spokesman said the use of the king's image must be approved by the royal family, but they had not been asked. On the website, Philippe is represented by a cartoon. On the ad website, if a user chooses Burger King no more prompts appear. A Burger King representative told the news agency EFE it had not received any communication from the monarchy.
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