Apr 19, 2024

Netflix to stop reporting key subscriber numbers

Netflix says it will stop reporting key subscriber numbers from next year and asked investors to focus on its profits and revenue. Other technology giants such as Facebook parent Meta and social media platform X, formerly Twitter, also stopped reporting monthly active user numbers as growth slowed. Jamie Lumley of research firm Third Bridge wrote that the decision raises "Questions about the growth prospects of Netflix's subscriber base". Netflix shares were almost 5% lower after the announcement. Netflix shares have risen by more than 30% since the start of this year, close to their 2021 peak.

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