Jan 9, 2024

Tiger Woods and Nike end 27-year partnership

Tiger Woods and sportswear giant Nike have ended their long-term partnership after more than 27 years. Woods, 48, first signed a $40m five-year contract with Nike upon turning professional as 20-year-old in 1996. The deal became one of the most lucrative endorsement deals in sports history as Woods dominated the world of golf for several years to put him second on the list of men's major champions, three behind leader Jack Nicklaus. Woods has signed multiple deals with Nike over his career, including a 10-year contract in 2013 that was worth a reported $200m. Woods, who returned to competition in November after a seven-month injury layoff, said in a statement across his social media platforms that he was "Fortunate" to have partnered with Nike almost three decades ago.

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