Aug 13, 2023

How did Netflix know I was gay before I did?

After BBC reporter Ellie House came out as gay, she realised that Netflix already seemed to know. In order to show the content it thinks people want to watch, Netflix uses a powerful recommendation system. What do these platforms know about their users - and how do they find it out? Netflix told me that what a user has watched and how they've interacted with the app is a better indication of their tastes than demographic data, such as age or gender. So the Netflix algorithm may have predicted my interest in LGBT+ storylines not merely based on what I had watched in the past.

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