Jul 6, 2023

Threads: Instagram launches app to rival Twitter

Meta chief Mark Zuckerberg has said that the company's newly-launched Threads app aims to outrival Twitter. Experts say Threads could attract Twitter users unhappy with recent changes to the platform. Asked on Threads whether the app will be "Bigger than Twitter", Mr Zuckerberg said: "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it."Twitter has had the opportunity to do this but hasn't nailed it. "The thing about Twitter is that it's built a community and I think that's what's keeping a lot of the the hardcore Twitter users there. But it is small, so even if only one in 10 Instagram users tries out Threads, then that community is going to switch quite quickly", Mr Benvie told the BBC. But while the Threads app will be available in the UK it is not yet available in the EU. BBC News understands this is because of regulatory uncertainty, particularly around the block's Digital Markets Act, but the company will continue to look into launching in the EU. That act, among other things, lays down rules on how large companies such as Meta can share data between platforms that they own. Skip twitter post by jack This article contains content provided by Twitter.

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