Nov 29, 2022

Elon Musk set to become number-one influencer on Twitter

Tuesday, 17 January 2023 is the day analysts predict Elon Musk will become the number-one influencer on Twitter. Twitter being inextricably linked to Mr Musk - a divisive character - could be a problem for Twitter. Before officially taking charge of the company, Musk changed his Twitter profile to read "Chief Twit" and turned up to Twitter HQ in San Francisco carrying a sink, saying: "Let that sink in!". With just over a week to go before the US midterm elections, Musk responds to questions about whether he will reinstate former President Donald Trump's account on Twitter by tweeting: "If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!". In his first email to Twitter staff, Musk warns that the "Economic picture ahead is dire" and adds: "Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn."

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