Jul 19, 2022

Amazon targets 10,000 fake review Facebook groups

Amazon is taking legal action against the administrators of more than 10,000 Facebook groups, the BBC has learned. The tech giant says the groups offer money or free goods in exchange for reviews being posted on Amazon. Large numbers of reviews, especially positive ones, boost sellers' visibility on Amazon's platforms - as well as placing them higher up on search engine results. The group admins disguised key phrases that would otherwise have been flagged by Meta's automated tools designed to seek out rule-breaking, Amazon said. Around half of the groups were taken down by Meta once they were reported by Amazon.

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