May 10, 2022
Apple discontinues the iPod touch after 21 years
Apple has announced that it is discontinuing its original music player, the iPod touch. Today there are more than 90 million songs available via Apple's streaming service Apple Music. Ben Wood, chief analyst at CCS Insight, told the BBC it was always inevitable that the iPhone would one day replace the iPod. Carolina Milanesi from Creative Strategies agreed that the decline of iPod sales was interconnected with the rise of iPhone sales - like the move from digital downloads to streaming. "The demise of the iPod is probably the best example of Apple not being concerned about cannibalising its own products," she said.
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