May 6, 2022

Amazon targets review firms with legal action

Amazon is taking legal action against four companies it has accused of deliberately flooding its shopping platform with fake reviews. The companies act as unofficial brokers between Amazon sellers and individuals who write reviews, the tech giant says. The reviewers get free products and a small fee in return for each review, and the firm charges the seller a fee for boosting its ratings on Amazon. On the website of one of the firms which is still in business, there is advice for customers whose reviews have been rejected by Amazon. Reviews heavily influence online shopping decisions - the UK government says that the average household spends £900 per year on products based on what others say about them.

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