Apr 22, 2022

Have we seen peak Netflix?

People have begun to ask whether Netflix's star, as the world's largest streaming service, is beginning to fade. Since then many other streaming services have followed Netflix's lead, including HBO, Disney, Apple and Amazon, making it an increasingly crowded market. "With companies now taking their shows off the service and putting them on their own streaming platforms, Netflix faces the problem of having to fill the gap." "If Netflix is going to go after people who have a subscription, they're going to annoy them," Mr Biggins predicts. "Netflix somehow expects that by forbidding password sharing people will become direct new customers, but economic reality dictates the opposite: they will simply walk away from the service," he says.

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