Australia sues Facebook over scam ads impersonating celebrities

Australia has launched legal action against Facebook's parent company Meta, alleging it allowed scam ads to target users with fake celebrity endorsements. Meta is yet to comment but has previously said it is committed to keeping scammers off its platforms. The Australian Competition and Consumer Commission says the ads in question used Facebook's algorithms to target susceptible users and featured bogus quotes by Australian celebrities. "The essence of our case is that Meta is responsible for these ads that it publishes on its platform," ACCC chairman Rod Sims said in a statement on Friday. The legal action, filed in the Federal Court of Australia, alleges Meta did this knowingly and failed to prevent the scams even after objections were raised by celebrities.

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