Nov 23, 2021

Uber makes its first step into the cannabis market

Uber is making its first foray into the marijuana market, as Uber Eats users in Ontario, Canada will soon be able to order cannabis products on the app. Uber has had its sights set on the booming cannabis market for some time now. Despite the sale of cannabis for recreational use becoming legal in Canada three years ago, illegal producers still control a large share of sales. Canada's cannabis market is forecast to continue expanding in the coming years with industry research firm BDS Analytics expecting sales to grow to $6.7bn by 2026."We will continue to watch regulations and opportunities closely market by market. And as local and federal laws evolve, we will explore opportunities with merchants who operate in other regions," an Uber spokesperson said. Demand for cannabis products grew significantly last year as people were were stuck at home during lockdowns.

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