Apr 19, 2021

Byron Bay: Calls for Netflix boycott over reality show plans

Thousands of people have signed a petition calling for a boycott of a proposed Netflix reality show to be set in the Australian beach town of Byron Bay. Anger has erupted in the community over the planned influencer-led series titled Byron Baes. "It's a multinational company trying to exploit the town's name when the community doesn't want it and think they can just come in and use us as a commodity," local musician Ben Gordon, who owns cafe The Byron Bay General Store, told the Sydney Morning Herald. Locals are unhappy with the perception of Byron Bay that has grown in some parts of the media. "We are a community experiencing significant challenges driven by influencer culture and rapidly shifting demographics of residents. We do not want to be cast as the perfect backdrop and magnet for social media influencers. We do not want to appear in 'Byron Baes'," the petition said.

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