Nov 20, 2019

Amazon gets closer to getting Alexa everywhere

In a one-on-one interview with the BBC, Mr Prasad discussed plans for Alexa to both become smarter and to follow users wherever they go. The more users Alexa attracts and the more time they spend chatting to it, the more data Mr Prasad's team and the training algorithms involved can draw on to make improvements. In the contest to offer the smartest smart assistant, Mr Prasad says Alexa is evolving at a rapid pace. Amazon is about to let users buy alternative celebrity voices for Alexa, starting with that of the actor Samuel L Jackson. Even if many consumers make an active choice to have Alexa in their lives, others may be unhappy at having their voices picked up.

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