Aug 16, 2019

'Fake' Amazon ambassadors baited on Twitter

Amazon workers praising their working conditions on social media are being accused of lying by other users. A number of parody accounts have been set up mocking the tweets by the staff, who are called Amazon ambassadors. Amazon told BBC News their ambassadors are members of staff who post their personal experiences on social media. In 2018, Amazon changed the name of its warehouses to fulfilment centres and launched the ambassador programme, as well as inviting the public to visit its centres. Amazon is routinely criticised for poor working practices and in July thousands of workers staged protests about pay and conditions on Prime Day - a day of special offers for subscribers.

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