Aug 28, 2019

Facebook tightens rules amid 2020 US election fears

Facebook has unveiled new political advertising rules ahead of next year's US presidential election amid fears the platform will be exploited. The rules will also apply to Instagram, which is owned by Facebook. Facebook has been rolling out transparency tools on a country-by-country basis ever since reports claimed that Russia-based agents had uploaded content to influence voters during the 2016 presidential election. Facebook has required political advertisers in the US to put a "Paid for" disclaimer on their ads since 2018, but the changes have not completely stamped out improper use. Sarah Schiff, product manager at Facebook, said the new rules were in direct response to such loopholes being exploited.

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