Jul 18, 2019

Circle K stores' ditches 'Secretary Day' condom offer

The ad urged shoppers to mark "Secretary Day" by buying a special "Combo" consisting of a bottle of wine, a chocolate bar and a packet of condoms for their secretary. Circle K has withdrawn the ad. Mexico honours different professions on days across the year. Rather than honouring secretaries, many Mexicans felt that the offer advertised on Tuesday on Circle K convenience stores' official Twitter account did exactly the opposite. Mexican Senator Patricia Mercado was one of those to flag up the ad on Twitter and its subsequent removal by Circle K. Senator Mercado said that not only was the ad sexist for "Reproducing gender stereotypes and misogyny by insinuating that the recognition secretaries deserve is of a sexual nature, but also because it promotes sexual harassment and bullying at work". In its apology [in Spanish], Circle K said that it "Deeply regrets the contents published on social media, which aimed to publicise an offer and never to promote any stereotype whatsoever".

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