May 11, 2019

Facebook sues analytics firm Rankwave over alleged data misuse

Facebook is suing a South Korean firm it accuses of unlawfully using data to sell marketing and advertising. According to court documents filed in California on Friday, Facebook is accusing Rankwave of using at least 30 different apps to "Track and analyse" comments and likes on Facebook pages. In its lawsuit, Facebook accuses Rankwave of ignoring repeated requests to open itself up to an audit and provide evidence relating to data it had allegedly obtained. Facebook wants a judge to force Rankwave to take those steps, as well as pay an unspecified amount in damages. The case will probably draw comparisons with Cambridge Analytica, the UK-based data analytics firm that abused private Facebook data in order to inform political campaigning efforts.

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