May 5, 2019

Facebook bets on its stars in the quest for sales

Stars with legions of followers on Instagram will soon be able to sell products directly to users using the company's apps. You have to be transparent with your followers, she advises, tagging promotional posts as "Ad". As for the future of the industry, it is harder than ever to grow a following, she says, as platforms like Instagram manage who sees what using content management algorithms. Will this push by Facebook and Instagram for influencers to sell directly to followers help her? Kylie Jenner, who has 133 million Instagram followers, made her fortune largely through her own cosmetics brand which she markets on the platform.

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