Dec 12, 2018

Bereaved mother criticises Facebook over baby ads

The mother of a stillborn child has called on tech companies to rethink how they target ads after she was inundated with baby-related promotions. "It decides you've given birth, assumes a happy result, and deluges you with ads for the best nursing bras... tricks to get the baby to sleep through the night... and the best strollers to grow with your baby." He apologised for Ms Brockell's experience but noted that the platform's settings included an option to block ads about topics the user might find painful, including parenting. Last month, an English mother of a stillborn girl wrote an open letter to the social network after she told it to hide parenting ads as well as anything related to babies, family and the home. "Your ads were unintentionally taunting me with reminders of what I'd lost," she wrote.

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