Sep 10, 2018

Nike sales defy Kaepernick ad campaign backlash

Nike sales appear to have increased in the wake of its controversial advertising campaign, using Colin Kaepernick as the face of the brand. Online sales grew by 31% in the bank holiday weekend after the ad launched, according to researcher Edison Trends. The rise will confound critics, who encouraged people to destroy Nike goods in protest at the use of Mr Kaepernick. When the company announced the ad campaign featuring the former San Francisco 49ers quarterback, pictures emerged on social media of people burning their Nike products in protest. Edison Trends said speculation that the advertising campaign would lead to a drop in sales had proved unfounded.

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