Jul 28, 2018

How Jeff Bezos took Amazon to the top

In a 2010 speech at Princeton, Mr Bezos recalled his decision to head west and start Amazon as the "Less safe path". Within a month of Amazon's 1995 launch, it had already shipped orders to all 50 states and 45 countries, according to Mr Stone's book, The Everything Store: Jeff Bezos and the Age of Amazon. Known for being an exacting boss, Mr Bezos has guided Amazon with what he describes as a long-term strategy and "Heads down" focus on the customer. Amazon has also fought back with cash, more than doubling its spending on lobbying since 2014 to about $13m last year, according to OpenSecrets.org. Last year, while soliciting ideas, Mr Bezos said he expected to approach philanthropy differently than he does his businesses, focusing on immediate impact, rather than the long-term.

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