Apr 16, 2018

Can Fitbit get itself back into shape?

Demand for fitness trackers has cooled, at the same time as Fitbit has faced increased competition from the likes of the mobile phone giants Apple and Samsung, which have brought out their own smart watches. After his Nintendo Wii epiphany, Mr Park quit CNET and started working with Mr Friedman on Fitbit. "We saw how the social aspect of Fitbit motivated people to exercise," says Mr Park. Ramon Llamas, a technology analyst at research group IDC, says that Fitbit needs to expand what it offers its customers in order to better compete. A simplified, less expensive version of previous models, it has earned praise from gadget reviewers, and may help Fitbit recover some lost market share.

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