Mar 2, 2018

How much to fake a trend on Twitter? In one country, about £150

A BBC investigation has found that companies in Saudi Arabia are offering to artificially boost the popularity of hashtags to make them trend on Twitter - in contravention of the social media network's rules. The lamb trend is one of many artificially manufactured hashtags which regularly hit Twitter's list of "Trending Topics" in Saudi Arabia. Trending approached several companies which claimed to be able to make hashtags trend. The hashtag did not make it onto the general list of trends in Saudi Arabia - although other hashtags, like the "Grilled Lamb" one, did trend nationwide. "We take active measures to protect against trend gaming, such as excluding automated Tweets and users from our calculations of a Trend."

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