Mar 14, 2018

Google bans crypto-currency adverts

Google has moved to ban crypto-currency advertising from its platforms. The BBC understands that Google decided to act because it felt there was a lack of appropriate consumer protections for highly speculative and complex trades. Google has also said it will tighten its rules for ads relating to other financial products including spread betting and contracts-for-difference - in which sellers promise to provide compensation for an asset's gain in value over a set period of time, and buyers to cover a loss. It said AdWords users would have to be licensed by the relevant regulators in the countries they are targeting and be certified by Google itself. Google's move followed a warning about crypto-currencies published by the International Monetary Fund's managing director on Tuesday.

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