May 16, 2017

Innisfil partners with Uber to provide public transport

A small Canadian town has launched a first-of-its-kind ride sharing-transit partnership with Uber. Innisfil will subsidise a portion of the fare for all trips with the taxi firm taken by residents within the town's boundaries. The cost of a ride to any four of the community's transport or recreation hubs will cost residents between C$3 and C$5. They will also get a C$5 discount on any custom trip within Innisfil, a lake-side Ontario town of about 36,000 people 100 km north of Toronto. Tim Cane, the town's land use planning manager, said Innisfil had been struggling to figure out an affordable transport model that would serve an area over 290 square km. Mr Cane said the town consulted with the three local companies early in the process and the programme was "Never about Uber versus taxis" but about providing a service to residents.

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