Jul 10, 2023

Threads app signs up 100m users in less than a week

Threads, the social media app aimed at rivalling Twitter, has signed up more than 100 million users in less than five days, according to new data. Threads went live on Apple and Android app stores in 100 countries last Wednesday. Mark Zuckerberg, chief executive of Meta, which also owns Facebook, said the app had 10 million users within the first seven hours of launch and more than 30 million by Thursday morning. At 100 million, according to figures from data platform Quiver Quantitative, Threads' base stands at less than a third of the 350 million regular users that Twitter is believed to have. Threads has capitalised on being linked to Instagram which has more than one billion accounts.

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